The Newspaper has played an important role on being a medium between the media and the audience since time immemorial. But when it comes to the world as we know today, newspaper has been experiencing a major cutback due to one and only one issue, digital revolution. The arrival of digital revolution has impacted the people of today; many people prefer to consume the news through their digital devices instead of consuming the news through newspapers. One of the biggest reasons was the way that news is consumed today; the media today offers free access to news all around the world for anyone with internet access. That being said, the news is literally at the fingertip of the audience. Whereas the newspaper provides limited news. The emergence of news form in digital literacy has also caused many problems such as traditional news outlets facing bankruptcy (Tribune Company, the Minneapolis Star Tribune and Freedom Communications). Many newspaper outlets have also shifted their focus on digital exposure to survive in such circumstance. Could this really mean the end of newspaper?
The
panellists in the video is discussing about the fate of newspaper when they’re
facing the digital revolution of the way news is consumed by majority of the
audience today. The panellists have also highlighted some of the negative
effects that the newspaper outlets are facing today such as many people chooses
digital news instead of traditional
newspaper to consume first hand news, how digital news provides more option of
news category and exposes the opinion of the audience more often compared to newspapers.
But the panellist has also expressed optimism to the newspaper under this
circumstance because it is revealed that major newspapers outlets are still
selling well in major cities. Next, the panellists have also thinks that
newspapers outlet will survive this “digital invasion” for quite a while based
on the fact that majority of the advertisements company chooses to advertise
their products through newspaper rather than digital news.
In my group’s opinion, we do agree with the
viewpoints of the panellists – newspapers are dying a slow death. People in the
modern days prefer to read the news online on their iPad and other electronic
devices as it is convenient at a push of a button rather than going outside to
purchase the newspaper. The news that are published online are also free. Estelle
from The Huffington Post has proved this point as she said that by the time the
newspaper arrive at her doorstep, she has already read the news online. The
city that was used as an example in the video was New Orleans, where they reduced
the home delivery service from 7 days per week to 3 days per week. A few of the
newspaper that had to slash the home delivery service are The Detroit News and
The Detroit Free Press. This is because more and more people are unsubscribing
to the local service that the newspaper industries provide and they have to
save time and money by cutting down the delivery service. Moreover, labour
concessions are initiated as less employees are needed. We believe this is
because the profits that the newspaper industry are reducing and they are
unable to secure financially towards all the employees. One of the few examples
of these newspaper companies is San Francisco Chronicle. Also, quite a number
of newspaper companies have closed down such as The Seattle Post-Intelligencer
and Rocky Mountain News. The companies that are struggling to withstand their
existence often reduce the price of newspapers in the market. After all, people
choose online news rather than the traditional way to consume information is
because even when you’re overseas, you can update yourself with the local news
using the Internet. In conclusion, we once again agree with why newspapers are
dying a slow death.
Many teenagers today rarely read newspapers. This has become a problem that may affect the future of newspapers and eventually leading it to the "death" of newspapers. This can result to the crash of the country’s economy due to the loss of jobs of people in the newspaper business such as editors, publishers, photographers and so on. Here are some of the ways to solve this issue. Firstly, colours attract the youngsters. The more colours incorporated to the newspaper, the more teenagers will want to read the newspaper. Nowadays, most teenagers have a short attention span and if every few words there is a sharp burst of colour, it will gain back their attention and naturally they will continue reading till the end of the article. Besides that, newspapers need to go social to attract a new generation of readers. If the news business can’t get young people interested in its products, where are new readers going to come from? Only a model that includes inter-personal, social publishing can excite the next generation of news consumers. But print should play an important role too. Furthermore, many teenagers nowadays enjoy reading magazines more than newspapers is because of the freebies like coupons, shampoo samples and vouchers which attract most teenagers. To be more affective, newspapers should also start giving away freebies so that it can be more appealing to young readers. Moving on, it is clear that the contents of a newspaper is very important, especially when it comes to targeting a specific age group; in this case, the teens. The new generation prefer reading about topics that are more current. Therefore, newspapers should have more content which feature up to date info and news on what youngsters read today. For instance, sports teams, celebrities, hobbies and television shows are some of the hot topics that circle around teens today. In conclusion, the new generation require a reading material that can catch their attention in order to encourage them to read.
Post by :
1. Writer : Alex Low & Au Yang Yong Han.
2. Editor : Amy Loh & Shu Faye Wong.
3. Researcher : Isabelle Ku.
Resources/References : Click here & here.
Photos/Videos : via Google.com, Tumblr.com & Youtube.com
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