Our magazine mainly focuses on teenage audience from the age range from 13 - 20. Our magazines primarily specializes on the need and likes of adolescents. That being said, our publication will consist of gossips. Furthermore, our magazine will also cover many elelments that suit the younger generations' taste such as entertainment, music, film, celebrities, fashion and coverage of lifestyl issue. We would also urge the audience to participae in contests as this will increase our magazine's image/reputation.
In order to bring the magazine to the people, advertising is the key. To promote our newly launched magazine, setting up a Facebook page would be the best idea as every teen would be online most of the time. This way, it would be easier for them to pass on the message with a click of a button – sharing! Also, we would plan on setting up booths at random shopping complex, and distribute the first 200 copies of the magazines to the public. To make money out of the magazines, advertorials for different cosmetics and fashion products will be published in every issue of the magazine. Other than that, collaboration with fashion and cosmetic companies to launch events can help raise money as well. Enabling subscriptions regarding magazines help too.
It is set that the magazine will provide everything that
involves the fashion industry; styles, trends, news, tips, advices etc. The
contents will be focusing on providing for the readers information but at the
same time being a guide in the fashion industry. The magazine will be focus a
lot on showing to the audience what is the new ‘in’ thing. It will contain the
fashion photography mostly where it will easily inspire readers in their every
day life or get them hooked to the magazine itself. The main topics that La
Mode magazine is obviously the word fashion itself. What La Mode has planned is
that instead of just using sources that are from officials, we will also be
working with fashion bloggers and
models. This is also a way in which we can promote ourselves at the same time.
It becomes a great asset to us. What we will be working on with the fashion
bloggers and models are basically having to create fashion spreads every month
to show what is the next big thing to the nation and hopefully to slowly become
a trendsetting magazine as we will ensure that all the latest news being
published will be acknowledged well internationally and locally. La Mode does
not only focus on fashion at certain areas, we also plan to advertise news that
will benefit the nation when they come across our magazine. Examples of
advertisements would be charity or an advertisement of awareness. We do not
only strive to be the best in the fashion magazine industry but La Mode also
wishes to be a good magazine by informing our readers and audiences about important
things. This way, we believe that we can climb that ladder in the industry in
order to give other competitors a good fight to be at the top.
Have you ever wondered how print companies manage to promote their books or magazines to international levels so successfully? However, with good planning, you’ll soon be able to reach your target in advertising your book or magazine well. Learning how to promote magazines can bring long-term benefits for new and seasoned publishers. Here are some useful key methods to promote a book or magazine.
Media plays an important role in advertising and promoting. Popular social media websites such as Facebook, Twitter, Tumblr and blogs are helpful tools to promote your magazine especially with the large number of users logging into these sites everyday. Moreover, users can access the sites for free so you do not need to spend money on advertising. Besides that, fashion blogs appear to be the “new thing” in today’s industry. Try getting to know more local fashion bloggers contacts first before pursuing in the big picture. Fashion bloggers are very influential and thus can promote your magazine very effectively.
Other than that, distribution of brochures and fliers help too. This can allow readers to know the content of your magazine and what it is all about without giving away the whole story. Instead, offering a chance to give readers a glimpse of what is in the issue. The process of designing the brochure is important as well. Brochures with eye-catching layouts tend to leave positive first impressions to readers, which will lead to have a higher tendency in reading your magazine.
Newspaper advertising is ideal to
promote products. Almost every home in receives a newspaper either by home
delivery or simply going to the nearby convenience store to purchase one.
Reading the newspaper is a habit for most families. There is content suitable
for everybody of all ages such as sports, news, entertainment, tabloids,
comics, crosswords, etc., it is like a universal reading material. You can
reach specific types of people by placing your magazine ad in different
sections of the paper. Unlike annoying internet ads, people expect advertising
in the newspaper. In fact, many people buy the paper just to read the ads from
the supermarket, movies or department stores. Therefore, newspaper adverts
appear to be a cheap and useful tool in advertising your magazine.
In conclusion, there are many ideal
ways out there to promote a book or magazine. With proper planning, success is
to come on your way. It is also clear that firms should not neglect media as it
plays a fairly important role in advertising and promoting a product.
1. Writer : Amy Loh & Au Yang Yong Han.
2. Editor : Isabelle Ku & Alex Low.
3. Researcher : Shu Faye Wong.
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