Tutorial Activity (29th April) : PR Campaign On Chosen Hollywood Celebrity.

Campaign Title : Beyonce #OnTheRun

Organised by : Teen Titans Management

1) Information Gathering :

Audience's demographics, psychographics :

• Target Audience : 13 years old and above
• Gender : Both male and female
• Race : All races
• Location : Malaysia
• Interest : Music, fashion, lifestyle, outgoing, dancing etc.

Media Consumptions :

• Television
• Social Networks
• Online Streaming Services
• Radio Stations
• Print Advertisements

Thoughts/ awareness of the campaign :

• Interested, motivated, excited etc.
• How : Social Medias.

Problems :

• Government Disapproval on religious views > To show Beyonce's adaptability towards the culture.
• Fans Society may not be as strong as it is compared to other countries > To give more exposure on Beyonce through the media beforehand in order to attract more fans.
• Money budget/issues > To cut out unnecessary expenditure.

2) Planning :

Strategic plans :

• To create awareness for the less fortunate (charity campaign) - Advertising, promotions.
• To spread the importance of tourism in a country (campaign)
• To increase profit margin
• To bring out a different image of Beyonce (Adaptability to a whole new culture and rules depending on the country)
• To attract more celebrities to come to Malaysia under our management

Tactical Plans : 

• To visit a number of homes (Charity work)
• To achieve a targetted amount of audience
• To allow the audience to get updated with the celebrity's lifestyle and news
• To allow the celebrity to receive more appreciation and love from fans
• To increase the amout of loyal fans for the celebrity

MBO :

Objetives :

• To promote Beyonce's music, fashion and good qualities towards humanity
• To show a different adaptability of Beyonce towards the differences of culture and lifestyle
• To create awareness towards the less fortunate (campaign)
• To increase Beyonce's popularity through media
• To promote tourism
• To increase the loyalty of fans in Malaysia

Activities :

• To have a press conference session (newspapers/magazines)
• To entertain the Malaysian society (Lifestyle/Leisure)
• To raise funds for charity (Concert) + Advertising
• Visits + Talks around Malaysia (Collaboration with local radios)
• To gives out a different image accordingly to different lifestyles and surroundings
• To play a part or to participate in charity work in Malaysia
• Promote to tourism in Malaysia (Media)
• Merchandise Launch (Exposure)

Communication :

• Talents - To showcase the celebrity talent live
• Success - To showcase the success of the celebrity through talents and struggles in order to be on top.
• Reputation - To increase the good reputation of the celebrity

Social Media Platforms :

• Facebook - Share advertising posters
• Twitter - Tweets, hashtags trends and adverts
• Instagram - Selfie contest
• Wesbites - Full event information board (Tickets)
• Youtube - Videos on charity campaigns

The Grand Plan :

• Concert
• Charity events
• Talks (Radio)
• Press Conference

Evaluation :

With the support from fans and sponsors, our campaign with Beyonce would be a success. In collaboration with radio stations, television companies and the newspaper industry, news would spread rapidly and this ensures that the word does get out. After all, with Beyonce's charming looks and personality, it will definitely attract the nation's attention. The events that we would be having such as visiting homes and donating to charity will ensure the good in humanity and also provide the nation life lessons that the audience can live by. Also, YouTubers such as JinnyBoyTV and DanKhooProductions have thousands of subscribers, this can ensure that Beyonce's concert and events will be a success. Radio stations such as Hitz.fm and Fly.fm would be giving out free passes as well as consolation prizes to the audience who participate in the mini contests to spread awareness about the concert. Overall, the media industry would be providing a strong base for Beyonce's arrival and progress throughout her stay here. Loyal fans that have posted on the official Beyonce forum has proven that there will be positive outcomes after proceeding with the campaign.

Activities Timeline :

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Blog post by :

1) Editor :

2) Researcher :

3) Writer :

4) Planner :

Tutorial Activity : Class Short Story Activity

As I sat in a room that was purposely built with a silent rule for the conveniences of others, I however could not possibly concentrate on what I intentionally wanted to do. It was the noise that haunts me each time I try to keep my head straight into the amount of work and revisions that I needed to complete. No, it was not those loud banging noises but it instead as it comes by surprise it was the little noises made by people around me and without doubt my surrounding. It was like a series of low volume music playing; trying to overwrite each other.

Although it is suppose to be quiet, it is just not soundless at all. With the people chattering, giggling, messing about to the sounds of pages being flipped, chairs being rolled around, clicking of their mouses and the sounds of people typing onto their devices. It came to my realisation that this was not completely a place where people can find complete silence to themselves. It became an excuse; in a destination form for people to sit there and do things alone but at times with a friend or a group. They sit there either getting their work done, entertain themselves quietly or even just sit there with the accompany of friends. At times there is not even a motive to be there. At times it is only a dissonance behaviour.

Walking out of the room after awhile listening to my surroundings, I notice how this is much just like life; a person's head on a day to day basis to be specific. There is so much voices in our heads because there is so much to think about. It's like being clouded in the mind with every single area or things that we carry responsibilities on. No, the library is not just a simple place where you are required to remain silent but it is a place where you get into thinking because it is like walking into a huge mind; with all the factual books and people. It would only occur to you when you actually sit there and see how people are including what they do. The people there are metaphorically the little things we think about. We do not want to think them but we just can't help it. Especially when they caught out attention so easily. It is life, it is the world's system.

Blog post by : 

1) Reseachers : Shu Faye, Belle, Amy, Alex & Au Yang.

2) Writers : Amy, Belle & Alex.

3) Editor : Shu Faye & Au Yang.

Blog Post 6 : Television

Major TV networks such as ABC and NBC play an important role in media such as advertising. It reaches a bigger audience too. Even so, organizations today can see that there is a general decline in cable subscribers instead, the media today appears to have an increase in broadband subscribership. The fate of these top TV networks in the future is still unclear but there are many reasons why the possibility 

of it being extinct in the next 10-15 years is high.

Technology is progressing fairly quickly nowadays. With all the new ways to utilize the media, you can now watch TV shows without a television by using our wireless devices such as phones, tablets and computers. It also loads in fast speeds which is a main attraction to most consumers. This is one of the first steps towards the extinction of TV networks.

Besides that, most people today go on their laptops to watch videos and TV shows with the help of Internet. Moreover, Internet is free of charge so we do not have to pay every month for our television subscription. 

Other than that, TV ads are expensive, especially from the major TV networks like ABC. Consumers would prefer a free platform where they can advertise their products effectively with a low or zero cost and the World Wide Web offers that.

In conclusion, there is a possibility that TV networks will no longer be around in the near future due to these many reasons. New innovations will then be unveiled to the world of media for the many consumers out there. These innovations such as the Internet will soon become a utility, just like power 

and water.

Social media has played an important role on our relationship with television shows. This is because that many television programmes uses social media to promote their shows. For example, TV programmes will promote a single “hashtag”, and the “hashtag” will trend around the region, country or even worldwide. Social Media has also helped TV programmes in terms of establishing a fan base. This is because fans will usually gather together in social media and therefore using social media as a medium to communicate, share their thoughts to the producer, director of the television programme.

Social media made a great impact on the way we watch television shows. This is because social media sites allow users to update each other on the latest episodes released, this way audiences around the world can easily keep track of the series. Also, social media such as Facebook also play a great impact. Torrent uploaders usually have their own page that people can subscribe to, and with every latest episode that is released, the uploader will update the subscribers regarding the latest information. Also, audiences can share their thoughts and discoveries in social media. But on the negative side, audiences will upload pirated videos on site.

Reality TV series are hard to tell whether they are real or merely just scripted. For game shows, there are a few that come across realistic and some do not. For example, the Masterchef series. It is highly realistic that the contestants in Masterchef have the skills and innovation to produce high class dishes. However, what about Junior Masterchef? The children are from the ages 9-12 years old. People who watch the series for the first time might be very impressed, but is it convincing enough? Can you imagine a 10-year-old boy knowing how to mix and match ingredients, and preparing the dishes equivalent to what they serve in the restaurant? According to research, these children are wannabe actors, not wannabe chefs. The cameras do not actually shoot them cooking. Although this can seem very deceiving, it can bring motivation to younger viewers to achieve their dreams of being a good cook.

Other than that, some of the reality TV shows that show the daily lifestyles of celebrities really make you wonder. For instance, Keeping Up with the Kardashians gives the audience a peek of how they live their life. The problems they face make you wonder if they are just for show or are they for real. It is a well-known fact that problems are inevitable but the problems and conflicts they show in the show are either too cliché or personal. It may be a good motivation for people to achieve money and success like them, however by watching TV shows like this can also make people more materialistic.

Next, reality TV shows that changes the lives of people are really inspiring. One of those include the famous show - The Biggest Loser. These shows have a big impact on teenagers because it teaches them that prevention is better than cure. It shows teenagers how it’s like to be physically unfit, and how important it is to stay healthy and eat the right food while growing up. It gives them a taste of reality and how obesity can be a major problem among citizens. It also shows teenagers how lucky and blessed they are for not having to face health issues, especially obesity. Also, it is a health show for teenagers but with enhanced entertainment because they are able to learn about calories, and how many calories are contained in different food. This can help them to control their daily intake and focus on healthier food like vegetables and fruits. It is a big question if the challenges and problems are fake or real, but it does send a good message to the audience and most of the episodes are very meaningful.

Unlike the others, I truly believe that shows like American Idol, The Voice and Britain’s Got Talent are not scripted. Maybe they are but only a minor part. The parts where I find sceptical are some of the people who auditions for the show that performed horribly. These shows give people an opportunity to have their destiny changed forever, be it an actor, an artist, or a comedian. The comments given by the judges are honest, and they can actually improve as they are getting closer to the entertainment industry. These shows play a huge impact towards teenagers because it shows them that dreams can come true when you pursue them. Artists like One Direction, Lee Dewyze, and Adam Lambert were normal human beings till the shows gave them the opportunity of a lifetime to become an official artist in the music industry. Not only did they inspire teenagers out there, they also set a good impression towards older people. Just like Susan Boyle, she emerges from Britain’s Got Talent and proves to everybody that no matter how old you are, you can actually achieve what you want if you believe and take initiative.

Blog post by :

1) Writers : Shu Faye, Belle & Alex.

2) Editor : Amy.

3) Researcher : Au Yang.

Blog Post 5 : TEENTITANS FM.

Our radio talk show is called TeenTitansFM, and the name originated from our group name. Teen Titans is a superhero team by DC Comics. We have used their name because it represents us – the teenagers of Taylors Lakeside Campus. Our radio channel is suitable for people of all ages, but we focus our show mainly for teenagers. We have a variety of segments in our radio show such as the news, advertisements, pastry, music, weather and so on. We start our broadcasting from 11 a.m. to 1 a.m. the next morning, but our hit segments would be broadcasted at night. This is because teenagers would listen to the radio when they are back from university.

Post By :

1. DJs/Voices : Isabelle, Amy, Shu Faye, Alex & Au Yang.

2. Researchers/Script Writing : Shu Faye & Au Yang.

3. Creative Director : Alex.

4. Organizer/Planner : Isabelle

5. Audio/Blog Editor : Amy.

Blog Post 4 : La Mode Fashion Magazine.

Our magazine mainly focuses on teenage audience from the age range from 13 - 20. Our magazines primarily specializes on the need and likes of adolescents. That being said, our publication will consist of gossips. Furthermore, our magazine will also cover many elelments that suit the younger generations' taste such as entertainment, music, film, celebrities, fashion and coverage of lifestyl issue. We would also urge the audience to participae in contests as this will increase our magazine's image/reputation.

In order to bring the magazine to the people, advertising is the key. To promote our newly launched magazine, setting up a Facebook page would be the best idea as every teen would be online most of the time. This way, it would be easier for them to pass on the message with a click of a button – sharing! Also, we would plan on setting up booths at random shopping complex, and distribute the first 200 copies of the magazines to the public. To make money out of the magazines, advertorials for different cosmetics and fashion products will be published in every issue of the magazine. Other than that, collaboration with fashion and cosmetic companies to launch events can help raise money as well. Enabling subscriptions regarding magazines help too.

It is set that the magazine will provide everything that involves the fashion industry; styles, trends, news, tips, advices etc. The contents will be focusing on providing for the readers information but at the same time being a guide in the fashion industry. The magazine will be focus a lot on showing to the audience what is the new ‘in’ thing. It will contain the fashion photography mostly where it will easily inspire readers in their every day life or get them hooked to the magazine itself. The main topics that La Mode magazine is obviously the word fashion itself. What La Mode has planned is that instead of just using sources that are from officials, we will also be working with  fashion bloggers and models. This is also a way in which we can promote ourselves at the same time. It becomes a great asset to us. What we will be working on with the fashion bloggers and models are basically having to create fashion spreads every month to show what is the next big thing to the nation and hopefully to slowly become a trendsetting magazine as we will ensure that all the latest news being published will be acknowledged well internationally and locally. La Mode does not only focus on fashion at certain areas, we also plan to advertise news that will benefit the nation when they come across our magazine. Examples of advertisements would be charity or an advertisement of awareness. We do not only strive to be the best in the fashion magazine industry but La Mode also wishes to be a good magazine by informing our readers and audiences about important things. This way, we believe that we can climb that ladder in the industry in order to give other competitors a good fight to be at the top.

Have you ever wondered how print companies manage to promote their books or magazines to international levels so successfully? However, with good planning, you’ll soon be able to reach your target in advertising your book or magazine well. Learning how to promote magazines can bring long-term benefits for new and seasoned publishers. Here are some useful key methods to promote a book or magazine.

 

Media plays an important role in advertising and promoting. Popular social media websites such as Facebook, Twitter, Tumblr and blogs are helpful tools to promote your magazine especially with the large number of users logging into these sites everyday. Moreover, users can access the sites for free so you do not need to spend money on advertising. Besides that, fashion blogs appear to be the “new thing” in today’s industry. Try getting to know more local fashion bloggers contacts first before pursuing in the big picture. Fashion bloggers are very influential and thus can promote your magazine very effectively.

Other than that, distribution of brochures and fliers help too. This can allow readers to know the content of your magazine and what it is all about without giving away the whole story. Instead, offering a chance to give readers a glimpse of what is in the issue. The process of designing the brochure is important as well. Brochures with eye-catching layouts tend to leave positive first impressions to readers, which will lead to have a higher tendency in reading your magazine.

Newspaper advertising is ideal to promote products. Almost every home in receives a newspaper either by home delivery or simply going to the nearby convenience store to purchase one. Reading the newspaper is a habit for most families. There is content suitable for everybody of all ages such as sports, news, entertainment, tabloids, comics, crosswords, etc., it is like a universal reading material. You can reach specific types of people by placing your magazine ad in different sections of the paper. Unlike annoying internet ads, people expect advertising in the newspaper. In fact, many people buy the paper just to read the ads from the supermarket, movies or department stores. Therefore, newspaper adverts appear to be a cheap and useful tool in advertising your magazine.

In conclusion, there are many ideal ways out there to promote a book or magazine. With proper planning, success is to come on your way. It is also clear that firms should not neglect media as it plays a fairly important role in advertising and promoting a product.

Post by :
1. Writer : Amy Loh & Au Yang Yong Han.
2. Editor : Isabelle Ku & Alex Low.
3. Researcher : Shu Faye Wong.

Blog Post 3 : Newspapers Dying A Slow Death?

     

The Newspaper has played an important role on being a medium between the media and the audience since time immemorial. But when it comes to the world as we know today, newspaper has been experiencing a major cutback due to one and only one issue, digital revolution. The arrival of digital revolution has impacted the people of today; many people prefer to consume the news through their digital devices instead of consuming the news through newspapers. One of the biggest reasons was the way that news is consumed today; the media today offers free access to news all around the world for anyone with internet access. That being said, the news is literally at the fingertip of the audience. Whereas the newspaper provides limited news. The emergence of news form in digital literacy has also caused many problems such as traditional news outlets facing bankruptcy (Tribune Company, the Minneapolis Star Tribune and Freedom Communications). Many newspaper outlets have also shifted their focus on digital exposure to survive in such circumstance. Could this really mean the end of newspaper?

    The panellists in the video is discussing about the fate of newspaper when they’re facing the digital revolution of the way news is consumed by majority of the audience today. The panellists have also highlighted some of the negative effects that the newspaper outlets are facing today such as many people chooses digital news  instead of traditional newspaper to consume first hand news, how digital news provides more option of news category and exposes the opinion of the audience more often compared to newspapers. But the panellist has also expressed optimism to the newspaper under this circumstance because it is revealed that major newspapers outlets are still selling well in major cities. Next, the panellists have also thinks that newspapers outlet will survive this “digital invasion” for quite a while based on the fact that majority of the advertisements company chooses to advertise their products through newspaper rather than digital news. 

     In my group’s opinion, we do agree with the viewpoints of the panellists – newspapers are dying a slow death. People in the modern days prefer to read the news online on their iPad and other electronic devices as it is convenient at a push of a button rather than going outside to purchase the newspaper. The news that are published online are also free. Estelle from The Huffington Post has proved this point as she said that by the time the newspaper arrive at her doorstep, she has already read the news online. The city that was used as an example in the video was New Orleans, where they reduced the home delivery service from 7 days per week to 3 days per week. A few of the newspaper that had to slash the home delivery service are The Detroit News and The Detroit Free Press. This is because more and more people are unsubscribing to the local service that the newspaper industries provide and they have to save time and money by cutting down the delivery service. Moreover, labour concessions are initiated as less employees are needed. We believe this is because the profits that the newspaper industry are reducing and they are unable to secure financially towards all the employees. One of the few examples of these newspaper companies is San Francisco Chronicle. Also, quite a number of newspaper companies have closed down such as The Seattle Post-Intelligencer and Rocky Mountain News. The companies that are struggling to withstand their existence often reduce the price of newspapers in the market. After all, people choose online news rather than the traditional way to consume information is because even when you’re overseas, you can update yourself with the local news using the Internet. In conclusion, we once again agree with why newspapers are dying a slow death.

    Many teenagers today rarely read newspapers. This has become a problem that may affect the future of newspapers and eventually leading it to the "death" of newspapers. This can result to the crash of the country’s economy due to the loss of jobs of people in the newspaper business such as editors, publishers, photographers and so on. Here are some of the ways to solve this issue. Firstly, colours attract the youngsters. The more colours incorporated to the newspaper, the more teenagers will want to read the newspaper. Nowadays, most teenagers have a short attention span and if every few words there is a sharp burst of colour, it will gain back their attention and naturally they will continue reading till the end of the article. Besides that, newspapers need to go social to attract a new generation of readers. If the news business can’t get young people interested in its products, where are new readers going to come from? Only a model that includes inter-personal, social publishing can excite the next generation of news consumers. But print should play an important role too. Furthermore, many teenagers nowadays enjoy reading magazines more than newspapers is because of the freebies like coupons, shampoo samples and vouchers which attract most teenagers. To be more affective, newspapers should also start giving away freebies so that it can be more appealing to young readers. Moving on, it is clear that the contents of a newspaper is very important, especially when it comes to targeting a specific age group; in this case, the teens. The new generation prefer reading about topics that are more current. Therefore, newspapers should have more content which feature up to date info and news on what youngsters read today. For instance, sports teams, celebrities, hobbies and television shows are some of the hot topics that circle around teens today. In conclusion, the new generation require a reading material that can catch their attention in order to encourage them to read.

Post by :
1. Writer : Alex Low & Au Yang Yong Han.
2. Editor : Amy Loh & Shu Faye Wong.
3. Researcher : Isabelle Ku.

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